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2014 has been an intriguing year. The last couple months of the year have been setup to have 2014 go out with a bang. November was a hot month of matches, so much that #theBIZ struggled keeping the candidate list at ten (10) voting choices.

The ultimate battle for the monthly honors came from one of the most anticipated Floyd opponents, Manny Pacquiao, and 2x monthly honor winner and #LadiesoftheRing fan favorite, Amanda Serrano, with the very vicious and definitely much more appealing Serrano edging it out. Pacquiao’s win may be somewhat overshadowed by the lack of strength in his competition.

The WBO and UBF Champion Serrano (22-1-1, 17 KOs) fought a non-title Champion vs. Champion bout in Westbury, NY on November 13th against (now former) WIBA Champion Carla Torres. Serrano, on the event: “(Torres) comes to my hometown to talk trash”, so “The Real Deal” Serrano goes out and destroys Torres in a nose-busting, 58 second blowout beatdown. The lose was more damaging for Torres as it carried over to her title, being stripped of her crown.

Team Serrano is very active in missions of the sport: Respect in the Women’s Game and Bridging the Gap of Gender Inequality.

Serrano, her Champion sister Cindy (currently holding the UBF Super Featherweight title), and their management team (headed by Jordan Maldonado) are constantly on an active approach to building and maintaining respect in the sport. “We respect all fighters. We really don’t feed into most fighters negative outlooks & do our own thing.” The respect is also bestowed, by the Serrano Sister Team, amongst credible and mutually respectful promoters, sanctioning bodies, and entities within the sport.

 When it comes to the equality in the sport, the Serrano Sisters are taking the most BIZness notable route to success — MARKETING!

“You can’t just box sit & complain. I work really hard to get the girls exposure via charities, meet & greets as well as music videos, magazines & basically anything Non boxing” stated Maldonado. The Team created and operates their own magazine, Body n Style Magazine, focusing on health and life’s amenities (fashion, music, entertainment, etc.).

He continues, “There isn’t a big female boxing fan base so we go non boxing & bring them to the sport.”

“As far as what’s done in the Ring, take it serious bust your butt so that you impress those new fans you just brought in. I’ve seen lots of females disrespect themselves by bringing fans & performing poorly. Can’t bring new fans if you can’t deliver for them. The Key is to bring them & keep them.”

“2015 promises to be the Best year for us. We Have a new clothing apparel called SPIC Spanish People In Control (in stores already).” And, of course, “Big fights are coming!

Those moves inside the ring and out are making the names and brands of the Serrano Sisters. Other athletes need to start taking note.

From the latest #theBIZ #theRANKINGS, Serrano has cracked the #LadiesoftheRing P4P List at #10. She is also currently rated #2 on the #LadiesoftheRing Marketability List as well as a shared (with sister, Cindy) #5 of the #LadiesoftheRing Love to Hate (L2H) List. “The Real Deal” adds the November ’14 #BotM to her February ’13 and August ’14 #BotM honors.

Serrano Sister Sidenote: Cindy “Checkmate” Serrano (22-5, 10 KOs) also won in November. On the 18th, Serrano dominated Christina Martinez with a 1st Round TKO in Dominican Republic.

The champ can be followed at:

We congratulate Serrano and look forward to seeing the Marketing strategy continue to grow the team’s respect and value.

Final Results:

Sorry, there are no polls available at the moment.

Thanks to all the fans who voted. Make sure you do not miss out on the voting next month.


Jay Kemp, #NextGenChamp

Northwest Chicago Suburb native that has a knack for development of sports. Sports is my life, from youth to professional levels. I make things happen! I AM GOLDEN! Sports BIZness specialties include marketable presentation, public relations, sponsorship acquisition and retention, up-to-date marketing strategies, charitable projects and how they translate into positive public image. In addition to boxing, I am a nationally certified coach in the sports of lacrosse, soccer, and wrestling, with ties to many other sports. Telephone: 224-627-3777

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